M&M's tough nut to crack
In an interesting and honest documentary, the Mars chocolate snack brand takes an honest look at how it's protecting its products from climate change.
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Credits
View on- Agency BBDO/Chicago
- Production Company Nobodys
- Director Sunny Sixteen
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Credits
View on- Agency BBDO/Chicago
- Production Company Nobodys
- Director Sunny Sixteen
- Post Production Omnicom Studios
- VFX Lobo
- VFX Creative Director Mateus de Paula Santos
- VFX Managing Partner Luis Ribeiro
- Executive VFX Producer Su Constantine
- Global Chief Creative Officer Chris Beresford-Hill
- Chief Creative Officer Josh Gross
- Executive Creative Director Robin Laurens
- Executive Creative Director Jonathan Fussell
- Creative Director Gabriel Barrea
- Creative Director Ze Baldin
- Executive Producer Lily McNamara
- Managing Director Gabe Reiter
- Producer Misty Arnold
- Editor Steve Immer
- Post Producer Beah Travis
- Post Producer Vicente Da Paz
- Head of Post Production Eduardo Silva Vaz da Costa
- Post Producer Paula Nobre
- Head of VFX Production Marcelo Barbosa
- CG Supervisor Alceu Baptistao
- Colorist Caleb Hill
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/Chicago
- Production Company Nobodys
- Director Sunny Sixteen
- Post Production Omnicom Studios
- VFX Lobo
- VFX Creative Director Mateus de Paula Santos
- VFX Managing Partner Luis Ribeiro
- Executive VFX Producer Su Constantine
- Global Chief Creative Officer Chris Beresford-Hill
- Chief Creative Officer Josh Gross
- Executive Creative Director Robin Laurens
- Executive Creative Director Jonathan Fussell
- Creative Director Gabriel Barrea
- Creative Director Ze Baldin
- Executive Producer Lily McNamara
- Managing Director Gabe Reiter
- Producer Misty Arnold
- Editor Steve Immer
- Post Producer Beah Travis
- Post Producer Vicente Da Paz
- Head of Post Production Eduardo Silva Vaz da Costa
- Post Producer Paula Nobre
- Head of VFX Production Marcelo Barbosa
- CG Supervisor Alceu Baptistao
- Colorist Caleb Hill
With the help of BBDO/Chicago, Mars-owned chocolate snack brand M&M's takes a fascinating deep dive into the challenges that climate change has caused for one of its most loved – and, at one time, most complained-about – products: Peanut M&M’s.
In an informative short documentary titled Protect the Peanuts, directed by Sunny Sixteen through Nobodys, the brand talks candidly of the complaints they received due to the declining quality of peanuts globally, as a result of disease and increasing environmental pressure.
Through interviews with brand representatives, redditors and scientists, we learn how Mars championed the adoption of a peanut variety that stays fresher for longer, and has invested over $10 million into research and $12 million in farmer premiums to support growers in planting a new variety of peanut that stays fresher for longer.
Josh Gross, Chief Creative Officer, BBDO Chicago adds: “Sometimes the most powerful ideas start with someone noticing something small, and then starting to ask the right questions. When we saw fans talking about Peanut M&M’s tasting different, it felt like the beginning of a much bigger story. ‘Protect the Peanut’ is about following those questions all the way to its source, turning it into something meaningful, and protecting something people love for future generations.”
