Canada Dry's art of unwinding

Canada Dry Ginger Ale has launched its new brand platform and a duo of films which put a painterly spin on chaotic days. 

Called Dry Time is My Time, the platform's accompanying films are built around a series of original oil-on-canvas images. Created by Deutsch the series of images capture the chaos in one person’s day, with each scene layered, detailed and full of anarchic situations which are resolved during a hard-earned peaceful moment with a can of Canada Dry.

Directed by Philipp Girk, in-house through Omnicom Production, the campaign uses one of the oldest storytelling mediums to create something more intentional and aims to set the tone for a new era of Canada Dry as an everyday unwind beverage.more about the work. In addition to the films and high res stills of each painting featured, we will have some awesome BTS (timelapse of artists painting these masterpieces).