M&S celebrates the gift of giving
Michael Gracey directs a vibrant, feel-good campaign for the beloved British retail brand that shines a spotlight the unsung heroes of our communities.
Credits
powered by- Agency House 337/London
- Production Company Partizan/UK
- Director Michael Gracey
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Credits
powered by- Agency House 337/London
- Production Company Partizan/UK
- Director Michael Gracey
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Credits
powered by- Agency House 337/London
- Production Company Partizan/UK
- Director Michael Gracey
Created by House 337 and directed by Michael Gracey (of The Greatest Showman) through Partizan, Gifts that Give positions Marks & Spencer as the most thoughtful destination for gifting this Christmas.
The clock strikes midnight on Christmas morning, and a young boy jumps out of bed, eager to deliver a present. A heartwarming whirlwind of gift-giving and song-singing ensues, as a diverse cast of real communities dance, play, and skate their way into the vibrant festive scenes.
The initiative celebrates the brand’s collaboration with charity Neighbourly, which will see Marks & Spencer donate £1,000 to 1,000 different community groups across the UK.
The spot is soundtracked by Harry Style’s song Treat People with Kindness, marking only the second time the artist has allowed one of his tracks to be used on an advert. In keeping with the campaign’s theme, Styles donates his fee to homeless charity Centrepoint.