Los York Gain Erin Endres
Los York taps Erin Endres as agency gains momentum; former R/GA staffer joins award-winning content agency as Group Account Director.
On the heels of adding Motorola to their impressive existing roster of AOR clients, including the Jordan Brand, Nike and Fitbit, pioneering content agency Los York today announced the addition of Erin Endres as Group Account Director.
Endres will orchestrate, manage, and drive account activity out of the NYC office for all east coast business and vigorously grow the agency founders’ vision of Los York. With an initial and immediate focus on overseeing Los York’s recent account win, Motorola, Erin will manage day-to-day account management, strategy, team leadership, and business development, helping cement the success of the agency’s NYC office.
She joins Los York from R/GA, where she has spent the past 4 years focusing on brands like L'Oréal Paris, Samsung, and Capital One. Her previous experience spans 14 years at agencies such as BBH, Havas Worldwide, and Syrup, where she developed a set of versatile skills matching Los York’s “Swiss Army Knife” culture that blends content, social, and experiential.
Los York Managing Partner and Co-Founder Dex Deboree comments: “Erin’s characteristic passion for brands is matched by her strong competitive drive to do the best creative work possible. Her professional goal is the same as ours: deliver ground-breaking creative in the ever-changing forms of content that generates sales, shifts culture, and moves products, hearts, and minds.”
Erin and Los York were drawn to each other from their shared focus on clients’ expanding need for content, their belief in a smart, nimble approach, and a die-hard commitment to creative excellence:
“Seth and Dex are highly creative and ambitious, and Los York is uniquely set up to meet clients’ growing needs while also pushing the boundaries of content.” Endres explains. “I love the challenge of constantly evolving with the market and giving clients campaigns that are swift, scalable, and dramatically creative. Los York’s signature visceral and attention-grabbing work is at the forefront of what CMOs want now. It’s an honor to join the team.”
In recent months, Los York has initiated their partnership with Motorola, most recently with a stunning CGI campaign for Moto Mods [link]. “Mods,” the newest campaign for Motorola’s breakthrough product innovation (also called Mods), is Los York’s boldest work yet for the fourth largest mobile phone brand, as they imagine an elegant 3D world that demonstrates the device’s ability to transform through the addition of “mods” that are magnetically snapped on.
By way of background, Los York is a pioneer, new-model content agency working with a growing list of high-profile clients such as Jordan, Nike, Motorola, and Fitbit. A recent winner of multiple top creative awards ranging from Cannes Lions, D&ADs, One Show, and most recently three Clios, the agency is known for its work for Jordan exemplified by the award-winning campaign 'The Last Shot' and recent Carmelo Anthony M12 fully integrated content campaign.