Locked into violence
This chilling campaign for Women’s Aid raises awareness of how lockdown can cause cruelty to spread – like a virus.
Credits
powered by- Agency Engine/London
- Production Company Knucklehead
- Director Max Fisher
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Credits
powered by- Agency Engine/London
- Production Company Knucklehead
- Director Max Fisher
- Creative Director Christopher Ringsell
- Editing Cut+Run/London
- Post Production The Mill/London
- Audio Jungle Studios
- Exec Producer Tim Katz
- Editor Rebecca Luff
- Colourist James Bamford
- Sound Designer Ben Leeves
- Creative Charlie Gee
- Creative Tian Murphy
- Exec Creative Director Billy Faithfull
- Head of Film Melody Sylvester
- Producer Leila Bartlam
Credits
powered by- Agency Engine/London
- Production Company Knucklehead
- Director Max Fisher
- Creative Director Christopher Ringsell
- Editing Cut+Run/London
- Post Production The Mill/London
- Audio Jungle Studios
- Exec Producer Tim Katz
- Editor Rebecca Luff
- Colourist James Bamford
- Sound Designer Ben Leeves
- Creative Charlie Gee
- Creative Tian Murphy
- Exec Creative Director Billy Faithfull
- Head of Film Melody Sylvester
- Producer Leila Bartlam
Between 26 March and 1 April, the Women’s Aid Federation of England experienced a 41 per cent increase in users visiting their live chat site, compared to the previous week.
This affecting video, The Lockdown, was conceived by ENGINE Creative and directed by Max Fisher, through Knucklehead, and depicts the almost peaceful empty streets and public spaces throughout the UK. But behind closed doors, there's another story – with domestic abusers no longer outside, households living together in close proximity, under duress, are seeing a disturbing increase in abusive incidents. The pandemic is also closing down safety routes for victims to escape violent situations.
The film is notable not only for its powerful messaging but the fact that it was created in a matter of days, on a pro bono basis by a team of collaborators who worked within the current government guidelines and never once met. Footage was captured over one weekend on smartphones as part of daily exercise excursions and shared remotely. Editing, grading and reviews were all done from home-working spaces and via online conferencing. Pretty remarkable.
In an already challenging funding climate, Women's Aid is calling for donations to be able to continue providing vital lifelines to victims.
The work will run on social channels and in donated media, including The Guardian print and digital, as well as Sky and Eurosport, thanks to help from Essence.