Audi's slow ride takes it easy
The brand's Australian arm, alongside We Are Social, have created a four-hour long excursion on the open road, to counter any cooped-up feelings we might be experiencing.
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Credits
powered by
- Agency We Are Social/Sydney
- Production Company Finch
- Director Luke Bouchier
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Credits
powered by
- Agency We Are Social/Sydney
- Production Company Finch
- Director Luke Bouchier
- Executive Creative Director Edu Pou
- Exec Producer Thea Carone
- Post Producer Atticus media
- Exec Producer Camilla Mazzaferro
- DP Jordan Maddocks
- Editor Matt Bennett
- Post Producer Amelia Bromley
- Creative John Agnew
Credits
powered by
- Agency We Are Social/Sydney
- Production Company Finch
- Director Luke Bouchier
- Executive Creative Director Edu Pou
- Exec Producer Thea Carone
- Post Producer Atticus media
- Exec Producer Camilla Mazzaferro
- DP Jordan Maddocks
- Editor Matt Bennett
- Post Producer Amelia Bromley
- Creative John Agnew
Let's face it, we're all feeling a little stir crazy staying put right now, so thank goodness Audi Australia and We Are Social have created a film that gives us a chance to hit the open road.
Sitting at four-hours long and containing nothing but the tranquility of a long-distance road trip, The Drive is a slickly produced and calming video experiment that owes more to Andy Warhol's Empire than the Fast & Furious franchise.
Shot two weeks ago by Finch's Luke Bouchier with a small crew of four people (two per car) and following the government advice on social distancing at the time, the film's relaxed style and effortless construction make it a genuinely serene watch.
