LIA 2016 Branded Entertainment Shortlist Revealed

London International Awards (LIA) has announced the shortlist for Branded Entertainment.

Whilst the LIA judging in Las Vegas is well underway, the Branded Entertainment jury led by Rob Reilly has completed judging. The jury panel, including Keith Cartwright, Andrew Keller, Jaime Robinson, Kazoo Sato, Jimmy Smith, Matt Talbot, and Patricia Weiss, worked diligently to be sure that the best work was awarded.

There are 52 shortlisted entries in the medium, with the United States (24) leading the way, followed by the United Kingdom (6) and Germany (4).

Winners will be announced on 2nd November.

Complete list of Branded Entertainment Shortlist (by country):

AUSTRALIA:

ClemengerBBDO Sydney, Sydney - Whiskas Cat Hacks “Cat Hacks” - Online Series

McCann Melbourne, Melbourne - Melbourne International Film Festival “The Emotional Trailer” - Experiential/Live Events

BRAZIL:

ASAS - International Collective of Storydoers, São Paulo - Itaú “Father, by Guga Kuerten” - Documentary Short Film

CANADA:

lg2, Montreal - Blind Love - Scripted Short Film

FRANCE:
FRED & FARID, Paris - Louis XIII Cognac “#Notcomingsoon” - Trans-Media

Havas Paris, Puteaux - Fondation Chirac “Starfaker” - Social Awareness

GERMANY:

BBDO Group Germany, Berlin - smart fortwo cabrio 453 “Most Open Test Drive” - Experiential/Live Events

HEIMAT, Berlin - Hornbach “Man Cave” - Online Series

Jung von Matt, Hamburg - EDEKA “Home for Christmas” - Scripted Short Film

Ogilvy Germany - Gesicht Zeigen “Mein Kampf - Against Racism” - Social Awareness

ISRAEL:

McCann Tel Aviv, Tel Aviv - IKEA “Big Brother Unboxing” - Television Program - Single Reality/Unscripted/Alternative Show

ITALY:

Publicis Italy, Milan - Heineken “The Live Tube” - Television Program - Taped or Live Event

Publicis Italy, Milan - Heineken “The Dilemma” - Experiential/Live Events

JAPAN:

TBWAHAKUHODO Inc., Tokyo - Tourism Australia “GIGA SELFIE” - Experiential/Live Events

TBWAHAKUHODO Inc., Tokyo - Lyrical School “Native Mobile Music Video” - Music Videos

PUERTO RICO:

J. Walter Thompson Puerto Rico, San Juan - Triple-S Advantage “38 Years Later” - Scripted Television Movie

McCann Worldgroup Puerto Rico, San Juan - Primera Hora “Pepito” - Social Awareness

SPAIN:

Leo Burnett Madrid, Madrid - Christmas Lottery “Justino” - Scripted Short Film

SWEDEN:

Forsman & Bodenfors, Gothenburg - Volvo FMX “Look Who’s Driving” - Scripted Short Film

Forsman & Bodenfors, Gothenburg - SK-II “Marriage Market Takeover” - Documentary Short Film

Forsman & Bodenfors, Gothenburg - H&M “World Recycle Week” - Music Videos

SWITZERLAND:

FCB Zürich, Zurich - Hockey Club Davos “Hockey Club Davos – Rink Bingo” - Experiential/Live Events

THAILAND:

GREYnJ United, Bangkok - Nautilus Tuna Spread “The Break-Up” - Scripted Short Film

TBWA/Thailand, Bangkok - L'Oréal Menexpert “Ma-ke-ru-na” - Online Episode/Special

UNITED KINGDOM:

adam&eveDDB, London - Modern Essentials “Becoming Beckham” - Scripted Short Film

AMVBBDO, London - Guinness “Never Alone Documentary” - Documentary Short Film

J. Walter Thompson, London - HSBC “A Living River” - Entertainment Audio

McCann London, London - Xbox / Tomb Raider “Survival Billboard” - Experiential/Live Events

MullenLowe, London - Inspiring the Future “Redraw the Balance” - Social Awareness

The Mill, London - The Guardian “6x9: a virtual experience of solitary confinement” - Virtual Reality

UNITED STATES:

180LA, Santa Monica - UNICEF “Unfairy Tales” - Online Series

Amusement Park Entertainment, Los Angeles - Stride Gum Mad Intense Flavors “Stride Gum Presents Heaven Sent” - Branded IP

Amusement Park Entertainment, Los Angeles - Stride Gum Mad Intense Flavors “Stride Gum Presents Heaven Sent” - Television Program - Taped or Live Event

Amusement Park Entertainment, Los Angeles - Stride Gum Mad Intense Flavors “Stride Gum Presents Heaven Sent” - Experiential/Live Events

Amusement Park Entertainment, Santa Ana - JBL “Bigger Than Us” - Entertainment Audio

BBDO New York, New York - GE “GE Podcast Theatre presents The Message” - Trans-Media

BBDO New York, New York - Mars Chocolate North America / Snickers “Switcheroo” - Experiential/Live Events

BBDO New York, New York - GE Podcast Theatre presents “The Message” - Entertainment Audio

Bob Industries, Santa Monica - S7 Airlines “OKGO Upside Down & Inside Out” - Music Videos

DigitasLBi, Boston - Dunkin' Donuts On-The-Go App “World’s Fastest Dunkin’ Run; ‘Behind the Scenes’” - Documentary Short Film

Grey New York, New York City - States United To Prevent Gun Violence “Gun Crazy” - Scripted Short Film

Grey San Francisco, San Francisco - Norton “In Search of the Most Dangerous Town on the Internet” - Documentary Short Film

Leo Burnett, Chicago - Van Gogh "Bedrooms" Exhibit “Van Gogh BnB” - Experiential/Live Events

McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Social Awareness

McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Experiential/Live Events

McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Virtual Reality

Ogilvy New York, New York - Qualcomm Snapdragon “Lifeline” - Scripted Short Film

R/GA, New York - Samsung “ANTIdiaRy” - Virtual Reality

Starcom, Boston - Bank of America “Special Olympics with Dustin Plunkett” - Television Program - Taped or Live Event

The Martin Agency, Richmond - Donate Life “The World's Biggest Asshole” - Scripted Short Film

VML, Kansas City - Tennessee Department of Tourist Development “Born in Bristol” - Documentary Feature Film

VML, Kansas City - MLB Urban Youth Academy “Relay the Way” - Experiential/Live Events