Lexus serves up an ace

This new film, from agency T&Pm and directed by Love Song’s Elliot Power, highlights the parallels of Lexus innovation and professional tennis showing that, to improve, it's imperative to move forward as well as upwards. 

Budding tennis pros come from diverse beginnings, and need to learn to master every season, on all kinds of courts, in all sorts of weather, to rise through the ranks, while Lexus is constantly innovating to ensure their cars are the best they can be.

As the player in the spot serves the match point he looks back on where it started; from the first hint of talent as a baby, rising to a child with a love for the sport, to a teenager playing in all seasons on every court, rising to an adult, alone on an ATP court serving to win. 

"What impresses me most about tennis is the mental resilience required for the gladiatorial finals," said T&Pm Group Creative Director, Frances Draskau. "As the colosseum of the stands surround the players, to rise to the top they must stand alone, distilling every skill they’ve ever learned into sporting excellence. Maintaining singular focus to rise to greatness is part of Lexus’ brand values and is stitched into every car with the ‘L’ logo on it."