Leibniz shares the Wonderful Chaos of parenting
Marko Roth directs a naturalistic montage of family moments for the biscuit brand; focussing on happy havoc over chilled childcare.
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- Agency Jung von Matt/Spree/Berlin
- Production Company soup.filmproduktion GmbH
- Director Marko Roth
- Sound Studio Funk
- Sound Mix Staub Audio
- Executive Producer Ada Zuiderhoek
- Producer Ulrika Akerlind
- Editor Michael Weicker
- Post Supervisor Thorben Zoeger
It's tough to capture authentic familial interactions on film, let alone in commercials, but with some smart street casting and an eye for authenticity, Soup Film director Marko Roth manages it with aplomb.
With Roth and cinematographer Moritz Dehler even spending a night at the apartment of one family, just to record the moment the kids wake up their parents the next morning, it's clear that from concept to edit, this is a film that oozes naturalistic commitment and a love of the subject.