Work hard play hard
The new spot for Bestinvest features a relatable ensemble of professionals working arduously to make money.
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- Agency Harbour Collective/London
- Production Company MindsEye
- Director Jon Barber
- Post Production Black Kite Studios
- Sound Design Offline Audio
- Music Pitch & Sync
- Producer Max Yeoman
- Producer Tim Page
Bestinvest, the financial services company, has released a new spot via Harbour Collective, showing the gruelling day-to-day of working life.
Directed by Jon Barber, through MindsEye, the film features a cast of characters in different jobs, from a stunt man, repeatedly throwing himself through a breaking window to get the right shot, to a news presenter, reporting outside in the pouring rain.
Reflecting the daily grind in its witty scenarios, You Work Hard for Your Money reminds viewers that their money should work as hard as they do, even when they are dressed up in a pubic hair costume to promote a new salon.