If dogs could fly
Accenture celebrates the benefits of digitally-enhanced manufacturing by getting a robot hound off the ground.
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The global professional services and digital transformation brand releases a charming spot in which an AI engineer sets about giving a mechanical mutt a pair of wings.
Created by Droga5 New York and directed by Stefon Bristol through Prettybird, the ad promotes the brand’s Industry X capabilities, highlighting the magic that can happen when the digitisation of production and operations processes all come together.
The film is set to a cover of the iconic Blondie song Dreaming by indie rock band Wet Leg.
If you're not 100 per cent sure what Industry X is... it's about applying advanced digital tech to the design and development of intelligent products and their platforms, thus bringing about a beautiful connection between machines, manufacturing and workers.