Yelp’s Darwinian diners
The local business reviews site releases a charming animation about plucky restaurateurs who adapted to survive during the pandemic.
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Credits
powered by
- Agency Y! Creative/San Francisco (In-House at Yelp)
- Production Company Seed Animation
- Director Seed Animation
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Credits
powered by
- Agency Y! Creative/San Francisco (In-House at Yelp)
- Production Company Seed Animation
- Director Seed Animation
- Group Creative Director Jeremy Brady
- Creative Director Joel Kennedy
- Associate Creative Director/Copywriter Rowena Harris
- Senior Copywriter Danny Barry
- Creative Director Morgan Powell
- Executive Producer Neil Kidney
- Producer Viki Bebok
- Music/Sound Designer Ana Roman
- Executive Producer Tray Epps
Credits
powered by
- Agency Y! Creative/San Francisco (In-House at Yelp)
- Production Company Seed Animation
- Director Seed Animation
- Group Creative Director Jeremy Brady
- Creative Director Joel Kennedy
- Associate Creative Director/Copywriter Rowena Harris
- Senior Copywriter Danny Barry
- Creative Director Morgan Powell
- Executive Producer Neil Kidney
- Producer Viki Bebok
- Music/Sound Designer Ana Roman
- Executive Producer Tray Epps
Conceived by Y! Creative (Yelp's in-house agency) and designed and produced by London-based studio Seed Animation, the film, Turn The Tables, celebrates the ingenuity of three small-business owners.
Promoting the brand's new product Yelp For Restaurants, the film follows three entrepreneurs Ketsuda, Glen and Ann, showing how they developed from fledgling chefs to successes, mining their memories and backgrounds to come up with innovative ways to ‘turn the tables’ on challenges.
Seed told their stories using a tasty pastel colour palette and variety of different animation styles, including ‘traditional’ CG and stylised motion capture.
