LEGO shows the power of play
The Danish toy brand teams up with women’s football stars to launch a fast-paced, inspiring spot empowering young girls to reach their potential.
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Credits
powered by
- Agency LEGO Agency/Singapore
- Production Company 1st Ave Machine
- Director Danielle Katvan
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Credits
powered by
- Agency LEGO Agency/Singapore
- Production Company 1st Ave Machine
- Director Danielle Katvan
- Head of Creative Primus Nair Manokaran
- Creative Lead Karine Tan
- Creative Manager Adlin Rosli
- Content Creator Jiahui Wee
- Art Director Dale Lam
- Talent Megan Rapinoe
- Talent Sam Kerr
- Talent Gitanjali Rao
Credits
powered by
- Agency LEGO Agency/Singapore
- Production Company 1st Ave Machine
- Director Danielle Katvan
- Head of Creative Primus Nair Manokaran
- Creative Lead Karine Tan
- Creative Manager Adlin Rosli
- Content Creator Jiahui Wee
- Art Director Dale Lam
- Talent Megan Rapinoe
- Talent Sam Kerr
- Talent Gitanjali Rao
Created by plastic brick brand LEGO’s in-house agency and directed by 1st Ave Machine’s Danielle Katvan, this empowering and energetic campaign champions the way girls play – both on and off the pitch.
Starring international women’s football superstars Megan Rapinoe, Sam Kerr, Asisat Oshoala and Yuki Nagasato, alongside teenage STEM scientist and innovator Gitanjali Rao, the spot combines fun live action footage and colourful splashes of animation to show the positive impacts of unhindered play on young girls’ confidence.
The initiative aims to challenge gender stereotypes around play and creative building, encouraging girls to unlock the freedom they need to play without boundaries.
