LEGO builds up speed in new spot

This new LEGO spot places us in the middle of a fast and furious race through a child's home as a series of super-cars try to out-do each other.

Created by The LEGO Agency, directed by Highly Unlikely's David Mellor and with effects by Framestore London, the 50-second spot is a slick and stylish reimagining of what goes through every kid's (and big kids) mind when they’re playing with toy cars.

Below you can also see a short making of video and, next week, as part of our animation special, we'll be talking to the team behind the spot about how they built LEGO's newest campaign.