Setting speed records for Sécurité Routière
Without morbidity or sentimentality, this slightly comi-tragic PSA is a straightforward, and forward-thinking, change of pace.
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- Agency Serviceplan Group/Paris
- Production Company Octopus Paris
- Director Etienne de Nanteuil
- Ad Agency Babel/Paris
- Creative Director Daniel Perez
- Creative Director Pascal Couvry
- Art Director Aurelien Bigot
- Copywriter Benjamin Le Coz
With a tongue-in-cheek sense of humor and a pile of stock footage, ad agency Serviceplan Group Paris has developed a way to remind people to be safe on the roads even as their stuck at home.
A person gets out of bed at 1.3 kilometers/hour while a grandma putters around the kitchen at 2.3, and a woman works from home at 0. While we’re not leaving anytime soon, the road isn’t far away, and this short and sweet ad shows off both the sedentary and the energetic members of our households.
Out of Trinity Films, this PSA for Sécurité Routière takes care to show what it’s like staying in one place without rubbing our noses in it. Sure, we’re not driving, but we’re not so far removed from it.