Lebron's life lessons from the long and winding road
The latest installment in Rimowa's brand campaign sees the basketball star reflecting on the importance of travel.
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Credits
powered by
- Agency Anomaly/Berlin
- Production Company BWGTBLD
- Director Philippe Tempelman
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Credits
powered by
- Agency Anomaly/Berlin
- Production Company BWGTBLD
- Director Philippe Tempelman
- Colorist Company 3/Los Angeles
- VFX Supervisor Pablo Fernandez
- Talent LeBron James
- Executive Producer Philipp Ramhofer
- Producer Juliane Geusendam
- Executive Producer Melissa Culligan
- Producer Kristin Porter
- DP Pat Scola
- Editor Sam Ostrove
- Music Hakan Eriksson
- Sound Designer Calle Buddee Roos
- Production Designer Richard Bridgland
- VFX Executive Producer Erik Holmedal
- Online Johan Boije
- Executive Creative Director Frank Hahn
- Creative Director Nikolaus Ronacher
- Creative Director Sebastian Lyman
- Executive Producer Kerli Teo
Credits
powered by
- Agency Anomaly/Berlin
- Production Company BWGTBLD
- Director Philippe Tempelman
- Colorist Company 3/Los Angeles
- VFX Supervisor Pablo Fernandez
- Talent LeBron James
- Executive Producer Philipp Ramhofer
- Producer Juliane Geusendam
- Executive Producer Melissa Culligan
- Producer Kristin Porter
- DP Pat Scola
- Editor Sam Ostrove
- Music Hakan Eriksson
- Sound Designer Calle Buddee Roos
- Production Designer Richard Bridgland
- VFX Executive Producer Erik Holmedal
- Online Johan Boije
- Executive Creative Director Frank Hahn
- Creative Director Nikolaus Ronacher
- Creative Director Sebastian Lyman
- Executive Producer Kerli Teo
"The road's the greatest teacher there is," muses LeBron James in Anomaly Berlin's latest film for Rimowa. "If you never leave, you never learn."
The basketballer's profound words are matched with sweepingly gorgeous visuals in this latest installment of the luggage brand's Never Still campaign, which kicked off with Dior designer Kim Jones exploring the cultural intersection between Tokyo and India.
Stunningly shot on 35mm anamorphic film, the new spot, directed by Philippe Tempelman and produced by BWGTBLD, follows James from Ohio to LA, examining his legacy beyond basketball, including speaking out on police brutality and building schools for underprivileged children.
