The Humane League tells McDonalds: the party's over
Don’t Panic challenges the fast food giant's wholesome “I’m Lovin’ It” persona in this hard-hitting spot.
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Credits
powered by
- Agency Don't Panic/London
- Production Company Object & Animal
- Director Matias & Mathias
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Credits
powered by
- Agency Don't Panic/London
- Production Company Object & Animal
- Director Matias & Mathias
- Production Service Living Films
- Editing The Quarry
- Post Production Electric Theatre Collective
- Sound Design 750 mph
- Producer Jennifer Clare Houlihan
- Creative Partner Rick Dodds
- Art Director George McCallum
- Copywriter Saxony Goodwin
- Creative Alice Dowdall
- Executive Producer Morgan Clement
- Executive Producer Dom Thomas
- Producer Alex Chamberlain
- DP Andreas Bjorseth
- Editor Owen Oppenheimer
- Colourist Julien Alary
- Post Producer Antonia Vlasto
- 2D Artist Taran Spear
- Sound Designer Sam Robson
- Sound Producer Chloe Sitton
- Composer Katy Jarzebowski
Credits
powered by
- Agency Don't Panic/London
- Production Company Object & Animal
- Director Matias & Mathias
- Production Service Living Films
- Editing The Quarry
- Post Production Electric Theatre Collective
- Sound Design 750 mph
- Producer Jennifer Clare Houlihan
- Creative Partner Rick Dodds
- Art Director George McCallum
- Copywriter Saxony Goodwin
- Creative Alice Dowdall
- Executive Producer Morgan Clement
- Executive Producer Dom Thomas
- Producer Alex Chamberlain
- DP Andreas Bjorseth
- Editor Owen Oppenheimer
- Colourist Julien Alary
- Post Producer Antonia Vlasto
- 2D Artist Taran Spear
- Sound Designer Sam Robson
- Sound Producer Chloe Sitton
- Composer Katy Jarzebowski
Animal rights charity The Humane League has called out McDonald’s for “ghosting” its responsibilities to animal welfare with a global brand-jacking campaign.
Created by Don’t Panic, #McGhoster aims to attract public attention towards McDonald’s failure to commit to meaningful improvements for chickens, via a cross-platform online film, supported by a series of brand-jacking posters, ad vans and social posts to build momentum and encourage consumers to speak up and sign the petition.
Kicking off the campaign is an online film depicting the aftermath of one hell of a mansion party - the kind that harks back to Cannes' headier days. Directed by Object & Animal's Matias & Mathias, it's peppered with sly McDonald’s references - the iconic colours, a personalised number plate (B1G M4C) and pool noodles floating in the shape of the golden arches. The visual gags are offset by more serious nods to Maccers' mistreatment of fowl, like an ice sculpture of a chicken slowly melting in the sun as feather drift ominously through the mansion.
