Knab Bank brings Klara Graah's illustrations to life in new campaign

Picture gold coins flying through the air and dancing pigs, cats, and…hippos? 

Created by the agency HERC and directed by Rutger van Leeuwen from Mr.Frank, the latest campaign from unconventional Dutch bank Knab takes a joyful approach to online banking for small businesses and freelancers. 

Ambassadors worked on the post-production to help bring Danish illustrator Klara Graah’s 2D creations to life. “With a small, collaborative team and flexible approach, we were able to draw from each other’s strengths to immerse the 2D animations into the live-action film in a really fun, tactile, and tangible way,' says Creative Director Justin Blyth. 

"Finalising the film in Flame also allowed for fast feedback and tweaking on the fly. With this, we could have the director in the room to move things around, change layouts, and see it all play out at delivery quality."

The first film as part of the campaign is now live across TV and online, with a further film to follow.