Kia's Binky Dad saves the day

Kia – Binky Dad

Credits

Agency David & Goliath/El Segundo
Production Company MJZ/USA
Director Dante Ariola

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Credits

Agency David & Goliath/El Segundo
Production Company MJZ/USA
Director Dante Ariola
President/Executive Producer David Zander
Senior Executive Producer Eriks Krumins
Editing Spinach Editorial (In-House at David & Goliath/Los Angeles)
Managing Director Adam Bright
Executive Post Producer Jonathan Carpio

VFX The Mill/Los Angeles
Executive Creative Director Chris Knight
Executive Creative Director John Leonti
Executive Producer Hillary Thomas
Sound Design/Audio Mix Margarita Mix
Sound Designer/Audio Mixer Nathan Dubin
Assistant Audio Mixer Sean Melia
Assistant Audio Mixer Michael Murzyn

Executive Producer Whitney Morris
Executive Producer Paula Arnett
Producer Natalie Hill / (Producer - USA)
DP Lol Crawley
Production Designer Quito Cooksey
Editor Damion Clayton
Assistant Editor Jobe Lowen
Post Producer Cristy Torres

Creative Director Michael Gregory
Chief Creative Officer Ben Purcell
Creative Chairman David Angelo
Creative Director/Art Director Rory Odani
Creative Director/Copywriter Jason Miller
Executive Creative Director Mark Monteiro
Executive Creative Director Frauke Tiemann
Executive Creative Director/Art Director Robert Casillas

Executive Creative Director/Copywriter Courtney Pulver
Executive Producer Juliet Diamond
Group Creative Director/Art Director John O'Hea
Group Executive Producer Christopher Coleman
HP Paul Albanese

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Kicking off vehicle manufacturer Kia’s Super Bowl campaign by David & Goliath is this adventure-fuelled, sixty-second spot, directed by Dante Ariola through MJZ.

As the spot opens, a family of three arrive for check-in at a beautiful mountain holiday resort, when Mum asks Dad if he remembered to pack the Binky. Oh God - he forgot his precious daughter's favourite Binky.

The ad follows Dad, as he immediately jumps in his Telluride X-Pro and goes on an incredible journey to retrieve it. His quest gains the attention of a TikTok influencer, goes viral online, and before long the entire nation is following the nail-biting epic of #BinkyDad.

After a momentous journey through snow and mountainous terrain, he returns with said Binky, only for his beloved baby to spit it out, because, of course, she only likes the blue one. As the commercial ends, he takes off in his Telluride X-Pro once again, and the saga of BinkyDad continues.