AXE bags a second date
The body spray brand offers first-date blunderers a chance at redemption with its tongue-in-cheek Valentine’s Day campaign by LOLA MullenLowe.
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Credits
View on- Agency LOLA MullenLowe/Madrid
- Production Company Argentinacine
- Director Martin Holzman
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Credits
View on- Agency LOLA MullenLowe/Madrid
- Production Company Argentinacine
- Director Martin Holzman
- Producer Eva Manzi
- Producer Nano Tidone
- Editor Joaquin Pellarolo
- Director Kevin Cabuli
- DP Mariano Monti
- Art Director Valentina Luppino
- Art Director Pedro Mezzini
- Copywriter Augusto Callegari
- Creative Director Kevin Cabuli
- Creative Director Jorge Zacher
- Executive Creative Director Tomas Ostiglia
- Head of Production Felipe Calvino
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Credits
powered by- Agency LOLA MullenLowe/Madrid
- Production Company Argentinacine
- Director Martin Holzman
- Producer Eva Manzi
- Producer Nano Tidone
- Editor Joaquin Pellarolo
- Director Kevin Cabuli
- DP Mariano Monti
- Art Director Valentina Luppino
- Art Director Pedro Mezzini
- Copywriter Augusto Callegari
- Creative Director Kevin Cabuli
- Creative Director Jorge Zacher
- Executive Creative Director Tomas Ostiglia
- Head of Production Felipe Calvino
This comedic campaign, directed by Martin Holzman and Kevin Cabuli through Argentinacine, introduces the launch of body spray brand AXE’s Oops-I-Forgot-This-At-Your-Place collection, a pre-scented clothing line designed to be left behind on purpose.
The collection includes beanies, shirts, left-foot socks, and bandanas, each packaged with a unique scent, intended to be left at your crush’s house to create a convenient opportunity for a second date.
People will be able to purchase items from the collection, through delivery apps and interactive vending machines during Valentine's Day month.
