KFC's slow-mo chickstasy
Some happy munchers share their gurning grubmuncers in this (chicken) tender spot from PS21 and Blur Films.
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No-one really wants to see themselves chow down on fast food in crystal-clear slow-motion, but with their witty new campaign for KFC, PS21 has somehow made it beautiful.
Capturing a series of chicken munchers as they thoroughly enjoy their tasty treat, Enjoy, It’s Beautiful utilises cracking cinematography and an extra-raspy Joe Cocker to sublime effect.
Shot by Blur Films' directing duo Biceps, whose smart character choices make for some lasting imagery (we don't care if no-one flaps their lips when readying a bite - it looks great!), this atmospheric bite is a slice of silliness to savour.