KFC is out of this world

This musical ad follows two friends one-upping each other when they realise KFC’s nuggets can be enjoyed ‘whenever, wherever’. 

Created by Ogilvy Johannesburg and directed by Grant de Sousa through They Shoot Films Johannesburg, the spot takes viewers on a journey across a variety of locations, ranging from the everyday to the downright fantastical as the friends' rivalry escalates from enjoying the nuggets whilst binging on TV shows and during Zoom calls, to gravity-defying meditation and crocodile-infested video game-esque adventures. 

“This was a really fun, challenging project with a great crew and collaborative agency," said De Sousa. "We planned a strong, thorough strategy to avoid any surprises during production - apart from the unexpected rooftop party right next door to our apartment shoot! For the most part, the spot was essentially a music video. I had a say on the structure and feel of the track, which really helped guide us visually. We also recorded all the lines on set, which gave the delivery of the rapping some nice variation in performance, as well as acoustics.”