Kawasaki brings the party (and the business) to the Super Bowl

Kawasaki – Mullets

Credits

Agency Goodby Silverstein and Partners/San Francisco
Production Company Hungry Man
Director Dave Laden

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Credits

Agency Goodby Silverstein and Partners/San Francisco
Production Company Hungry Man
Director Dave Laden
Director Christopher Gruse
Managing Partner/Executive Producer Caleb Dewart
Partner/Executive Producer Kim Dellara
Head of Production Franchesca McDowell
Head of Production Marian Harkness

Editing Rock Paper Scissors
Executive Post Producer Shada Shariatzadeh
Executive Post Producer Andrea (Dre) Krichevsky
Head of Post Production Janae Abraham
Editor Lauren Dellara
Assistant Editor Sam Slavkin
VFX The Mill/Los Angeles
Executive Post Producer Hillary Thomas

Post Producer Warwick Hewett
Post Producer Katie Buckley
VFX Creative Director James Allen / (VFX Supervisor)
VFX Creative Director Christian Nielsen
CG Supervisor Jessica Groom Shelton
CGI Lead Will Arias
DFX Supervisor Vaibhav Gupta
VFX Designer Greg Hubner

Executive Color Producer Krista Staudt
Color Producer Denise Brown
Colorist Paul Yacono
Music/Music Supervision Songs for Film & T.V.
Music Supervisor David Fisher
Audio Post/Sound Design Lime Studios
Executive Sound Producer Susie Boyajan
Sound Producer Cassie Underwood

Sound Designer Michael Anastasi
Assistant Sound Designer Michael Baran
Audio Mixer Joel Waters
Audio Assistant Kris Huayta
Talent (Stone Cold) Steve Austin
Creative Director Ryan Tovani
Creative Director Arthur Warren
Creative Director Brett Beaty

HP Jim Haight
Senior Producer Molly Troy
Producer Robert Mooring
DP Ken Seng
Production Designer Katharine Reynolds
Executive Post Producer Denice Hutton

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Animals are normally a safe bet if you want to up the aw-factor in your Super Bowl advertising, but the only 'aw' you'll find in Kawasaki's Big Game spot is in 'awesome mullet'.

Imbued with the party/business ethos of the legendary hairstyle, Mullets showcases the new RIDGE side x side; a vehicle so potent it can generate Mississippi mudflaps on any person, animal or Stone Cold Steve Austin in comes in proximity of.

Created through GS&P and co-directed by Hungry Man's Dave Laden and Christopher Gruse, this self-knowingly righteous spot has all the elements of a sure-fire Big Game winner.