Car-Pass’s past lives
Greg Hackett’s charming spot for Belgium's car roadworthiness inspection initiative uncovers the untold stories of second-hand vehicles.
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Credits
powered by
- Agency Square USA
- Production Company BEING New York
- Director Greg Hackett
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Credits
powered by
- Agency Square USA
- Production Company BEING New York
- Director Greg Hackett
- Production Company Spindle
- Executive Producer Yannick Verdonck
- Producer BBDO/Brussels
- Editor Tim Swaby
- Post Producer Glenn Renard
- Grade Company 3/London
- Colorist Simon Bourne
- Music Supervision Theodore Music
- Sound Design Sounds Good
- Sound Designer Martin Leitner
- VFX Digital Gollum
- Creative Stijn Gansemans
- Creative Paul Popelier
Credits
powered by
- Agency Square USA
- Production Company BEING New York
- Director Greg Hackett
- Production Company Spindle
- Executive Producer Yannick Verdonck
- Producer BBDO/Brussels
- Editor Tim Swaby
- Post Producer Glenn Renard
- Grade Company 3/London
- Colorist Simon Bourne
- Music Supervision Theodore Music
- Sound Design Sounds Good
- Sound Designer Martin Leitner
- VFX Digital Gollum
- Creative Stijn Gansemans
- Creative Paul Popelier
- DP Edouard Le Grelle
Have you ever pondered the past lives of your second-hand car? Whose hands have caressed its wheels? What bodily fluids have tainted its leather interior?
This imaginative concept forms the premise for this absurd and satirical spot, New Life, created by Square USA and artfully directed by Greg Hackett through BEING, for Belgium’s roadworthiness inspection initiative, Car-Pass.
Whether it’s a scorned wife taking their revenge on a partner’s prized Porsche, giving birth on the side of a busy road, or professing young love via heart-shaped donuts, these cars have all lived a life, although some of which new owners might prefer to remain a mystery.
