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SUPER BOWL 2024

Walken into the Bowl

In a wry tease for BMW's Big Game spot, Christopher Walken gets rightly confused as to why they'd create an ad... for an ad.

by Jamie Madge on 1^st February 2024

BMW – Agent (Teaser)

Credits

Agency Goodby Silverstein and Partners/San Francisco
Production Company Hungry Man
Director Bryan Buckley

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Credits

Agency Goodby Silverstein and Partners/San Francisco
Production Company Hungry Man
Director Bryan Buckley
Talent Christopher Walken

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Look, we don't want to rain on the industry's Super Bowl parade, but the concept of teaser ads for other ads is a little... self indulgent.

Don't just take our word for it, listen to Hollywood royalty Christopher Walken as he complains about the phenomenon in the *cough* teaser ad for BMW's Big Game spot, Agent.

Whilst not giving any clues to its actual content, Goodby Silverstein & Partner and Hungry Man director Bryan Buckley's cheeky preview gives us a decent indication that we should ready our ribs for tickling.

Click on the links to see all of this year's Super Bowl teasers and in-game spots in one place, fully credited and constantly updated.

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