Kawai’s chords in the key of life
This charming campaign for the piano manufacturer features three real pianists at different stages of their musical journeys.
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Credits
powered by
- Agency Ogilvy/Sydney
- Production Company Revolver
- Director Gabriel Gasparinatos
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Credits
powered by
- Agency Ogilvy/Sydney
- Production Company Revolver
- Director Gabriel Gasparinatos
- Influence Agency Ogilvy/New York
- Post Production ARC EDIT
- Executive Creative Director Bridget Jung
- Composer Elliott Wheeler
Credits
powered by
- Agency Ogilvy/Sydney
- Production Company Revolver
- Director Gabriel Gasparinatos
- Influence Agency Ogilvy/New York
- Post Production ARC EDIT
- Executive Creative Director Bridget Jung
- Composer Elliott Wheeler
Titled Instrumental to Life, this film is part of a campaign created by Ogilvy/Australia for Kawai that captures the emotional and expressive connection between people and their pianos.
Directed by Gabriel Gasparinatos, through Revolver, it depicts a party brought to life buy a woman's rhythmic playing, a young man committing to his practice despite it driving his sister batty and an elderly man finding solace in playing a lyrical melody.
The spot’s original score is by renowned composer Elliott Wheeler, a regular collaborator with Baz Luhrmann, including on Elvis.
