Katy Perry's newest promo pulls the plug on Earth's self-destruct

Set in a retro-futuristic, speculative sci-fi future, it’s 2020 and the Earth is about to self-destruct.

Other intergalactic species know the end for humankind is near, including a Katy Perry-obsessed species of Aliens, led by their captain who wants to save (abduct) Katy before Earth’s demise and bring her to the mothership to perform for them for eternity. Unfortunately, the alien duo in charge of the mission made a common terrestrial mistake; they grabbed Zooey Deschanel instead.

Katy Perry – Not The End Of The World

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Production Company division7
Director Similar But Different

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Credits

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Production Company division7
Director Similar But Different
Production Co. North of Now
Colorist Jenny Montgomery
Executive Producer Elizabeth Doonan
Producer Daniel Yaro
Creative Director/Producer Daniel Yaro
DP Isaac Bauman

Production Designer Emma Rose Mead
Editor Stephania Dulowski
VFX Chris Riley
VFX Matt Riley
Talent Zooey Deschanel
Talent Mitra Jouhari
Talent Matt Rogers

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Smash cut to mission control on the mothership, a confused Zooey comes-to and realises she’s been mistaken (again) for Katy as her abductors also realise they’ve made a mistake. Terrified that they’ve captured the wrong person, and fearful of repercussions, Zooey makes a deal with her abductors to play the role of Katy in exchange for them letting her save the Earth. Luckily, Earth’s fate is saved as Zooey quickly starts to embrace the role of an intergalactic pop star.

The video has fun with classic Katy Perry music video tropes and shines thanks to its cleverness and stylized vibrance. It’s an expert exercise in concept, tone, set design, costume design, and performance creating a wholly unique story world.

“We are such fans of Katy’s wit, her out-of-this-world imagination and creative brain. We’ve also always been obsessed with aliens and retro-futurism, and after hearing the song for the first time our minds exploded with where we could take it. Not sure there’s ever been a project more meant for us than Not The End Of The World,” says division7's Similar But Different.