ESPN Debuts New Creative for the 2020 NFL Postseason

Following the success of ESPN’s Ready for Football creative featuring the classic Celine Dion ballad, It’s All Coming Back To Me Now that kicked off the highly-anticipated 2020 season, ESPN released its latest creative promoting the 2020 postseason of the NFL on ESPN.

by shots News on 24^th December 2020

The first Ready For Football spot debuted across ESPN platforms this weekend ahead of the NFL Wild Card weekend on Jan. 9-10.

Given the unpredictability of this season, the road to the playoffs has been a long and winding journey for fans. ESPN once again worked with agency Arts & Letters Creative Co. to capture that sentiment, this time through another classic 90’s song from Shania Twain, You’re Still the One.

It's All Coming Back to Us Now features ESPN talent, NFL fans, players and coaches joined by characters from across the Disney universe, all set to the 90’s classic.

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Credits

Agency Arts & Letters/Richmond

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Credits

Agency Arts & Letters/Richmond
Assistant Producer Ryan Dunstan
Creative Dixon Muller
Creative Tanner McColl
Creative Director Molly Jamison
Editor Matt Doe
Executive Creative Director Charles Hodges
Executive Producer Keith Jamerson

Executive Producer Whitney Green
HP Letitia Jacobs
Managing Director Rich Weinstein
Music Supervisor Cam DiNunzio
Producer Griffin Morrow
Senior Producer Libbie Crane
Color/Finishing MadBox/Virginia
Colorist Matt West

Producer Macy West
Creative Scott Hayes

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“The response from fans and the sports community to our Ready for Football season kickoff creative featuring Celine was overwhelming. We’re taking a similar approach to reflect fans’ emotions heading into the playoffs,” said Laura Gentile, SVP of Marketing & Social Media, ESPN. “This time we dusted off another classic 90’s love song, now featuring Shania Twain, to capture the joy, appreciation, and relief making it through an NFL season full of incredible ups and downs.”

"This has been a football season unlike any other and, for fans and their teams, just making it to the playoffs is reason enough to celebrate,” said Charles Hodges, founder and executive creative director, Arts & Letters Creative Co. “We thought a lot about the best way to do it and it really came down to a simple question: if we kicked the most anticipated NFL season ever off with Celine, who could create the perfect moment to begin the magic that is the postseason? Turns out it was another artist that we also all know by their first name: Shania."