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SUPER BOWL 2022
Jim Jenkins' strange choices
In a funny Super Bowl spot for YouTube's TV offering, a series of odd folk make their displeasure in sensible options known.
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Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company O Positive
- Director Jim Jenkins
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Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company O Positive
- Director Jim Jenkins
- Audio Post/Sound Design Sonic Union
- VFX/Animation The Mill/New York
- Music Premier Music Group
- Art Director Alex McClelland
- Copywriter Jake Thompson
- Producer Bianca Cochran
- Executive Producer Marc Grill
- Editor Shane Reid
- Colorist Tim Masick
- Sound Designer/Audio Mixer Owen Shearer
Show full credits
Credits powered by
Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company O Positive
- Director Jim Jenkins
- Audio Post/Sound Design Sonic Union
- VFX/Animation The Mill/New York
- Music Premier Music Group
- Art Director Alex McClelland
- Copywriter Jake Thompson
- Producer Bianca Cochran
- Executive Producer Marc Grill
- Editor Shane Reid
- Colorist Tim Masick
- Sound Designer/Audio Mixer Owen Shearer
We all know that one person who, when presented with a terrific option, will choose to stick to their guns through stubbornness/loyalty/idiocy.
For their Big Game spot, YouTube has collected a host of said weirdos and presents their Strange Choices as a counter-argument to their TV service.
Directed by O Positive's Jim Jenkins, W+K New York's spot features some terrific performances and lovely comic timing in both edit and dialogue, resulting in a fast-paced sketch that chucks up some chuckles.
