Jif's Succession flavoured spread
The food brand launches its new alliance between peanut butter and chocolate with a slick homage to the smash hit HBO series, complete with a star turn from J Smith Cameron, who played the wily Gerri Kellman.
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Credits
powered by
- Agency BBH/New York
- Production Company Hungry Man
- Director Wayne McClammy
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Credits
powered by
- Agency BBH/New York
- Production Company Hungry Man
- Director Wayne McClammy
- Executive Producer Kim Dellara
- Executive Producer Caleb Dewart
- DP Jess Hall
- Editorial Cabin Editing Company
- Editor/Owner Chan Hatcher
- Assistant Editor Molly Dolinger
- Executive Producer Hope Duhaime
- Color Harbor Picture Company
- Colorist Damien Van Der Cruyssen
- Executive Producer Nadia Dabibi
- Color Producer Brad Martin
- VFX / Finishing Harbor Picture Company
- Creative Director Anne Trotman
- Creative Director Billy Dongyoon Jang
- Creative Director David Soto
- Executive Producer Jesse Schwartz
- Head of Production Tia Perkins
- VFX Producer Adean Gopala Foster
- Compositor Hailey Akashian
- Compositior Felipe Passarini
- Sound Design & Mix SuperExploder
- Audio Engineer Jody Nazzaro
- Executive Producer Meredith Nazzaro
- Music Human Music & Sound Design/USA
- Executive Producer James Dean Wells
- Creative Lead Matthew O'Malley
- Production Agency PXP Studios/New York
- Chief Creative Officer Erica Roberts
- Group Creative Director Peter Defries
- Group Creative Director Alan Wilson
- Associate Creative Director Jason Lane
- Associate Creative Director Christopher van der Kleed
- Design Director Hernan Ibanez
- Senior Designer Jin Kim
- Group Creative Director Michael Greenberg
- Group Creative Director Alexandra Askot
- Senior Art Director Elayna Milano
- Senior Copywriter Cailin Boegel
- Senior Designer Melinda Lastyak
- Designer Luis Perez
- Executive Producer Rick Jarjoura
- Editor Katie Pehowski
- Post Producer Grace Hammerstein
- Senior Producer Joe Hobaica
- Producer Kenzo Perron
- Composer John Christopher Barnes
- Executive Producer Lauren Schneidmuller
- Senior Producer Rachel Tierney
- Talent J. Smith-Cameron
Credits
powered by
- Agency BBH/New York
- Production Company Hungry Man
- Director Wayne McClammy
- Executive Producer Kim Dellara
- Executive Producer Caleb Dewart
- DP Jess Hall
- Editorial Cabin Editing Company
- Editor/Owner Chan Hatcher
- Assistant Editor Molly Dolinger
- Executive Producer Hope Duhaime
- Color Harbor Picture Company
- Colorist Damien Van Der Cruyssen
- Executive Producer Nadia Dabibi
- Color Producer Brad Martin
- VFX / Finishing Harbor Picture Company
- Creative Director Anne Trotman
- Creative Director Billy Dongyoon Jang
- Creative Director David Soto
- Executive Producer Jesse Schwartz
- Head of Production Tia Perkins
- VFX Producer Adean Gopala Foster
- Compositor Hailey Akashian
- Compositior Felipe Passarini
- Sound Design & Mix SuperExploder
- Audio Engineer Jody Nazzaro
- Executive Producer Meredith Nazzaro
- Music Human Music & Sound Design/USA
- Executive Producer James Dean Wells
- Creative Lead Matthew O'Malley
- Production Agency PXP Studios/New York
- Chief Creative Officer Erica Roberts
- Group Creative Director Peter Defries
- Group Creative Director Alan Wilson
- Associate Creative Director Jason Lane
- Associate Creative Director Christopher van der Kleed
- Design Director Hernan Ibanez
- Senior Designer Jin Kim
- Group Creative Director Michael Greenberg
- Group Creative Director Alexandra Askot
- Senior Art Director Elayna Milano
- Senior Copywriter Cailin Boegel
- Senior Designer Melinda Lastyak
- Designer Luis Perez
- Executive Producer Rick Jarjoura
- Editor Katie Pehowski
- Post Producer Grace Hammerstein
- Senior Producer Joe Hobaica
- Producer Kenzo Perron
- Composer John Christopher Barnes
- Executive Producer Lauren Schneidmuller
- Senior Producer Rachel Tierney
- Talent J. Smith-Cameron
It's all there: gleaming towers of commerce; tense press conference; Gerri smashing it with her composed, icy smile; there's even the plinkety piano music hinting at Nicholas Brittel's stunning Emmy-winning theme tune.
Created for Jif by BBH USA, the campaign's Succession-spoofing hero spot The Merger was directed by Wayne McClammy, through Hungry Man, and announces a thrilling union between two great innovators in the spread space – the fictional companies: The Peanut Butter Group and Chocolatey Corp.
"Word on the street – PB's getting into bed with Chocolatey!", screams one adrenalin-fuelled trader as chaos hits the markets.
Along with the short film, TV, video, radio, and social running nationally, other executions that bring PBC Inc. to life include a full-page print ad in the New York Times aping a press release from the real PBC Inc. A New York Times online branded content article written from the perspective of one of their business reporters covering the merger, with a landing page mimicking an official website for PBC Inc., including a mission statement, CEO bios, and a company timeline.
