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Dick's Sporting Goods – The New Kid

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If Toy Story and Night At The Museum have taught us anything, it's that when people aren't around, the real fun begins.

Helmed by the aforementioned Night at the Museum’s and Stranger ThingsShawn Levy and Easy A’s Will GluckAnomaly's holiday spot for DICK’S Sporting Goods, The New Kid, sees new Nike Air Max 270 React sneakers pique the interest of the store's stock.

Brilliantly brought to life by MPC, the spot sees 46 photorealistic characters brought to life and given distinct characterisations, providing a sense of wonder and magic that befits the season.

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