ITV looks to the skies for Eid
The British television channel celebrates the Islamic holiday, marking the end of fasting in Ramadan, with a beautiful short film narrated by Youtube personality Chunkz.
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Credits
powered by
- Agency Uncommon/London
Credits
powered by
- Agency Uncommon/London
British public-broadcast network ITV has launched this reflective short film, created in collaboration with Uncommon, to celebrate Eid al-Fitr, the Islamic holiday marking the end of a month of dawn-to-dusk fasting.
The film, which aired on the channel moments before Eid, sees a montage of breathtaking sunsets paired with a narration from Youtuber star Chunkz. The voiceover takes a moment to appreciate the Muslims who shape our country, as well as all those in the community who quietly donate millions to charity during Ramadan.
The film and OOH includes an adaptation of ITV’s logo, with a crescent of the moon as the dot of the letter ‘i’ to celebrate the beginning of Eid. The logo was also designed by Uncommon in collaboration with ITV Creative.
