Aubrey Plaza’s got wood

Though dairy substitutes play a role in conserving the natural world, there is no replacement for a glass of cow juice, as this genius spot for MilkPEP hilariously suggests. 

Created by agency Gale and directed by Hannah Levy through Tool of North America, it was co-written by Levy with Saturday Night Live alumni Neil Casey. 

Lampooning the proliferation of crazy alt-milks, the film stars Aubrey Plaza (Parks and Recreation/The White Lotus) who accesses her best dour drollery appearing as the fictional founder of a company making milk from trees. 

"People are making milk out of anything these days, but there's only one real milk. To make the point in an entertaining way, we came up with our own absurd and fictional alt-Milk brand," says GALE Chief Brand and Experience Officer Winston Binch. "Every new health and wellness start-up needs a famous founder these days. For us, Aubrey Plaza was the only option.”