It's Only Live Once on Sky Sports

Agency Brothers & Sisters has worked in close collaboration with Sky Creative, Sky’s in-house advertising and creative agency and the biggest in-house agency in Europe, to create a campaign for Sky Sports designed to get hearts racing and remind fans that football is Only Live Once.

The campaign is fully integrated and has tailored spots to run on TV, OOH, radio and social channels as well as DM and in-store activation.

At a time when it’s all too easy to snack on highlights clips on YouTube or Twitter, the aim of the campaign is to remind football fans that the emotional rollercoaster of football only happens once during the live experience. If you miss it, it’s gone forever.

Sky Sports – Only Live Once

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Agency Brothers And Sisters/London
Production Company Outsider
Director Scott Lyon

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Credits

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Agency Brothers And Sisters/London
Production Company Outsider
Director Scott Lyon
Ad Agency Sky Creative/London
Editing Work Editorial/London
Post Production Electric Theatre Collective
Sound 750mph
Talent Jamie Redknapp

Talent Gary Neville
Talent Jamie Carragher
Talent Micah Richards
Creative Andy Mancuso
Designer Andrew Hudson
Designer Andy Crocker
Designer David Bergen
Producer Zeno Campbell-Salmon

DP Will Bex
Editor Art Jones
Post Production Supervisor Ryan Knowles
Post Producer Matt Williams / (Head of Production)
Sound Engineer Sam Ashwell
Sound Engineer Lucas Trigg
Creative Ravi Beeharry
Creative Director Andy Fowler

Creative Director Chris Dorn
Creative Director Simon Cole
Creative Director Andrea Locatelli
Executive Creative Director Robin Garton
Executive Creative Director Lee Parker
Executive Creative Director Ceri Sampson
Producer Alistair McGee
Producer Steve Ryan

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The TV work uses clever visual effects to seamlessly take popular Sky Sports pundits, including Jamie Redknapp, Jamie Carragher, Gary Neville, Karen Carney and Micah Richards on an emotional journey through the authentic live football experience.

Putting fans at the heart of the campaign, captures the raw passion of real fans at home watching matches live. Placing the Sky Sports pundits into these scenes reinforces the point that incredible events, and the real feelings and live emotions they elicit, are so because they happen only once.

The ads showcase the best moments in football in a series of 60”, 40”, 30” and 10” spots. Each spot ends with Declan Rice declaring ‘It’s Only Live Once’, creating that wow feeling that fans don’t want to miss out on.