Superprof and the teachers for a lifetime
Superprof unveils a new narrative film Teachers for a Lifetime directed by Katia Lewkowicz.
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For the first time since its creation in 2013, Superprof, the world leader in private tutoring, is launching a large-scale national advertising campaign called Teachers for a Lifetime.
With this 77-second narrative film, Superprof embraces the trend of emotional advertising that leaves a lasting impression, adopting a long format with a true cinematic storyline and iconic music.
Learning is not just about school: it is a lifelong movement, a curiosity that accompanies us throughout our lives. This conviction has long been at the heart of Superprof’s mission, and this new campaign continues that vision while showcasing the wide range of subjects available (more than 2,000).
To bring this story to life, the team chose to create the concept and script internally and to collaborate with leading experts" the unique vision of director Katia Lewkowicz, known for her storytelling and deeply human approach; the choice of iconic, cross-generational music; and the creative excellence of the production company Grand Bazar.
Credits
View on- Agency Production Company In-House
- Production Company Grand Bazar
- Director Katia Lewkowicz
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Credits
View on- Agency Production Company In-House
- Production Company Grand Bazar
- Director Katia Lewkowicz
- Sound Design PH Schmooze
- Executive Producer Gaetan Le Goff
- Producer Noemi March
- Production Designer Clement Price-Thomas
- DP Eric Dumont
- Editor Thierry Hoss
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Production Company In-House
- Production Company Grand Bazar
- Director Katia Lewkowicz
- Sound Design PH Schmooze
- Executive Producer Gaetan Le Goff
- Producer Noemi March
- Production Designer Clement Price-Thomas
- DP Eric Dumont
- Editor Thierry Hoss
This collaboration gave birth to a sincere, embodied story that reminds us of one essential truth: teachers change lives.
From childhood to adulthood, the film follows the life of a couple and shows that at every important stage, a teacher is there to guide, support and open new paths.
Childhood, where academic support helps shape the adults they will become. Adolescence, where a passion for sport – swimming, brings them together and sparks their meeting.
Young adulthood, marked by guitar and cooking lessons, skills passed on by teachers that allow them to express themselves, to connect, to fulfil their potential. Maturity, where we discover that even a wedding dress can be the result of a private sewing lesson – especially when it is the groom who takes it. And finally, transmission: the film ends with their own child taking a lesson, symbolising a cycle that continues from generation to generation.
Wilfried Granier, Founder of Superprof said: “With this campaign, we put our whole heart into creating the most beautiful promotional film, as a tribute to all those mentors who accompany us, sometimes without us even realising it, and who make us who we become. We wanted to celebrate the immense role that teachers play in our lives.”
