It's all coming back to mint now
In a hilarious spot for Extra gum, soundtracked by Celine Dion's amnesia-baiting power-ballad, the lifting of lockdown restrictions starts a summer of love.
)
Credits
powered by
- Agency Energy BBDO/Chicago
- Production Company MJZ/USA
- Director Nick Ball
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Energy BBDO/Chicago
- Production Company MJZ/USA
- Director Nick Ball
- Editor Jeff Buchanan / (Editor)
- Assistant Editor Sophie Solomon
- Color The Mill/Los Angeles
- Executive Producer Meghan Lang
- Music Machine Sound/New York
- VFX Blockhead VFX
- Chief Creative Officer Josh Gross
- Executive Creative Director Kenny Blumenschein
- Creative Director Monique Kaplan
- Creative Director Colin O'Toole
- 3D Motion Designer Jaehyuk Choi
- CEO Jeff Adkins
- Producer Annie Burger
- President/Executive Producer David Zander
- Producer Karen Chen
- DP Seamus McGarvey
- Production Designer Veronica Romero
- Head of Production Ana Orrach
- Executive Producer Suzy Ramirez
- Colorist Ricky Gausis
- Producer Caitlin Forrest
- Audio Engineer T Terressa Tate
- Producer Sara Gbadamosi
- Producer Michele Maples
Credits
powered by
- Agency Energy BBDO/Chicago
- Production Company MJZ/USA
- Director Nick Ball
- Editor Jeff Buchanan / (Editor)
- Assistant Editor Sophie Solomon
- Color The Mill/Los Angeles
- Executive Producer Meghan Lang
- Music Machine Sound/New York
- VFX Blockhead VFX
- Chief Creative Officer Josh Gross
- Executive Creative Director Kenny Blumenschein
- Creative Director Monique Kaplan
- Creative Director Colin O'Toole
- 3D Motion Designer Jaehyuk Choi
- CEO Jeff Adkins
- Producer Annie Burger
- President/Executive Producer David Zander
- Producer Karen Chen
- DP Seamus McGarvey
- Production Designer Veronica Romero
- Head of Production Ana Orrach
- Executive Producer Suzy Ramirez
- Colorist Ricky Gausis
- Producer Caitlin Forrest
- Audio Engineer T Terressa Tate
- Producer Sara Gbadamosi
- Producer Michele Maples
You know it's going to happen. Sure as every other spot this time last year was about lockdown living and empty streets, with a number of countries rocking the vaccine and places reopening, we're set for a deluge of 'getting back to normal' ads.
However, they will be hard-pushed to match the wit, silliness and sheer joie de vivre of Energy BBDO's effervescent For When It's Time for Extra Gum.
Taking us through the realisation of many quarentinees as they finally break the shackles and escape into the world, Nick Ball's terrific spot throws deliberate cliché after deliberate cliché at the screen, working each to the max with clever art direction and splendid casting and performances.
Most refreshingly, the ad works incredibly well for the brand's purpose - we might need a breath mint after so long away from others - mixing concept and craft to terrific effect. Plus Celine Dion. Nuff said.
