Victoria beer gives food for thought
This epic spot for Victoria beer tells the story of soil and how it laid the foundations for Mexico's first beer.
Credits
powered by-
- Production Company Oriental Films
- Director Alaska
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Credits
powered by- Production Company Oriental Films
- Director Alaska
- VFX Company NASH/Sao Paulo
- DP Agustin Claramunt
Credits
powered by- Production Company Oriental Films
- Director Alaska
- VFX Company NASH/Sao Paulo
- DP Agustin Claramunt
Directed by Alaska through Oriental Films in Uruguay, this new film reveals how the food-giving earth eventually meant that the perfect beer was needed as an accompaniment.
The spot, called Nuestra Tierra, which in English translates as Our Land, is narrated by a handful of soil and illustrates how the earth was transformed by rain, which provided food for masses of people across multiple cultures. In Mexico, though, that food needed something to accompany it, and so was born Victoria beer. We see amazing landscapes, some brilliant effects, stop-motion photography and that's without mentioning a six-armed chef...