IKEA's plushy protection
A handful of hench teddy bears keep the bad vibes out of the house in this adorably nutty spot from PRETTYBIRD's Tom Noakes.
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Credits
powered by
- Agency Mother/London
- Production Company PRETTYBIRD/UK
- Director Tom Noakes
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Credits
powered by
- Agency Mother/London
- Production Company PRETTYBIRD/UK
- Director Tom Noakes
- Post Production Black Kite Studios
- Executive Producer Ted Thornton
- Producer Ellie Fry
- Production Designer Mikey Hollywood
- DP Hunter Daly
- Music Supervisor Arnold Hattingh
- Audio Mixer Sam Ashwell
- Post Producer Amy Richardson
- Post Producer Hannah Ruddleston
- Colorist Richard Fearon
- 2D Animator Jonny Freeman
- 3D Animator Finlay Crowther
Credits
powered by
- Agency Mother/London
- Production Company PRETTYBIRD/UK
- Director Tom Noakes
- Post Production Black Kite Studios
- Executive Producer Ted Thornton
- Producer Ellie Fry
- Production Designer Mikey Hollywood
- DP Hunter Daly
- Music Supervisor Arnold Hattingh
- Audio Mixer Sam Ashwell
- Post Producer Amy Richardson
- Post Producer Hannah Ruddleston
- Colorist Richard Fearon
- 2D Animator Jonny Freeman
- 3D Animator Finlay Crowther
We've all heard of Care Bears, but the jacked-up units caring for the happy family in this new IKEA spot might have had one too many protein shakes with their morning hugs.
Demonstrating the Every home should be a haven message of IKEAs new spot, the beefcakes while away their time with indoor forts, make-up practice and frankly terrifying feats of strength performed on mobile phones.
Directed by PRETTYBIRD's Tom Noakes for Mother, the spot, as with much IKEA output, contains some outstanding art direction, the costumes and effects for the burly bears making for memorable and entertaining imagery.
