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IKEA – Pero A Tu Lado

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Celebrating the power of standing shoulder to shoulder during difficult times, IKEA Spain’s new music video Pero a tu lado is a craftily choreographed, wonderfully directed piece of branded content.

With movement more in common with a Pina Bausch performance than a traditional ad, Blur director Karin Huu Do brings relationships to life in intriguing and touching micro-scenes.

With a delightful Sandra Delaporte cover of the iconic 80s Spanish song as its base, its lyrics reflecting the central theme of helping others, the film marks another grand step in IKEA's brand mission - 'We all deserve a true home' - where the company aims to fight social inequality.

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