IKEA Spain’s moving music video
Backed by a charming Sandra Delaporte cover of iconic Spanish 80s trach Pero a tu lado, strangers are seen supporting each other through expressive motion and dance.
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Credits
powered by
- Agency McCann/Madrid
- Production Company BLUR Films
- Director Karim Huu Do
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Credits
powered by
- Agency McCann/Madrid
- Production Company BLUR Films
- Director Karim Huu Do
- Post Production La Metropolitana
- Digital Post Production Craft Madrid (In-House at McCann/Madrid)
- Sound Design OEO Music
- Executive Creative Director Monica Moro
- Executive Creative Director Raquel Martinez
- Creative Hector Losa
- Creative Director Mara Vidal
- HP Paloma Adrien Iranzo
- Producer Martin Beilin
- DP Oriol Barcelona
Credits
powered by
- Agency McCann/Madrid
- Production Company BLUR Films
- Director Karim Huu Do
- Post Production La Metropolitana
- Digital Post Production Craft Madrid (In-House at McCann/Madrid)
- Sound Design OEO Music
- Executive Creative Director Monica Moro
- Executive Creative Director Raquel Martinez
- Creative Hector Losa
- Creative Director Mara Vidal
- HP Paloma Adrien Iranzo
- Producer Martin Beilin
- DP Oriol Barcelona
Celebrating the power of standing shoulder to shoulder during difficult times, IKEA Spain’s new music video Pero a tu lado is a craftily choreographed, wonderfully directed piece of branded content.
With movement more in common with a Pina Bausch performance than a traditional ad, Blur director Karin Huu Do brings relationships to life in intriguing and touching micro-scenes.
With a delightful Sandra Delaporte cover of the iconic 80s Spanish song as its base, its lyrics reflecting the central theme of helping others, the film marks another grand step in IKEA's brand mission - 'We all deserve a true home' - where the company aims to fight social inequality.
