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Georgette – Et Vous, Etes-Vous Une Georgette?

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OK, if being a 'georgette' means dancing around in a backward-motion, confetti-littered street with unrestrained happiness, then yes, we want to be georgettes.

Selling the Altesse group's neatly colourful and customizable cuffs, Et Vous, Etes-Vous Une Georgette? [And you, are you a Georgette?] is an eye-catching spot that sees a street-full of women proudly flout their excellent wrist-wares through some nice choreography.

Directed by Matvey Fiks for Birth TV under the eye of boutique agency Marystone's creative director Pierrette Diaz, the spot is so free-wheeling and fun-spirited it's impossible not to grin.

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