IKEA, honestly
The homewares brand releases an amusingly candid Christmas spot that shines a bargain-priced designer light (with an obscure Nordic name) onto the realities of shopping at their mega stores with tots in tow.
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Credits
powered by
- Agency Try/Oslo
- Production Company Pravda
- Director Morten Borgestad
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Credits
powered by
- Agency Try/Oslo
- Production Company Pravda
- Director Morten Borgestad
- Designer Magnus Snickars
- Post Production House Hocus Focus AS
- Sound Designer Preben Grieg-Halvorsen
- Music Production Company Ohology
- Creative Director Eirik Sorensen
- Senior Creative Caroline Riis
- Project Manager Marte Heiersted
- Designer Mats Maeland
- Producer Mette Waaberg
- DP Jon Gaute Espevold
- Editor Henrik Berge
- Colorist Julien Alary
- Online Haavard Albertsen
Credits
powered by
- Agency Try/Oslo
- Production Company Pravda
- Director Morten Borgestad
- Designer Magnus Snickars
- Post Production House Hocus Focus AS
- Sound Designer Preben Grieg-Halvorsen
- Music Production Company Ohology
- Creative Director Eirik Sorensen
- Senior Creative Caroline Riis
- Project Manager Marte Heiersted
- Designer Mats Maeland
- Producer Mette Waaberg
- DP Jon Gaute Espevold
- Editor Henrik Berge
- Colorist Julien Alary
- Online Haavard Albertsen
Moving away from the stereotypical, happy families, happy holiday ads, IKEA Norway has chosen to reveal the real-life stress that the festive season can bring.
Created by Try/Oslo and directed by Morten Borgestad through Pravda, the film is the latest in the 'Life is not an IKEA catalogue' strand that shows different ways life will get in the way of the glossy domestic perfection we all aspire to.
Following the travails of a dad wrangling three burnt-out kids intent on throwing both shoes and tantrums, the spot offers a solution to the holiday hustle – encouraging customers to opt for IKEA's click & collect service, saving them from the potential ordeal of store visits at peak season.
IKEA Norway's Marketing Director, Celin Kjenslie, says: "We've received overwhelmingly positive reactions to our “Life is not an IKEA Catalogue” campaign, with many commenting on how refreshing it is to see the realities of everyday life in our advertisements. We saw a golden opportunity to portray a slightly more honest side of the pre-Christmas period than what people may be used to seeing on screen."
