What the frack! It’s Olivia Colman
The Oscar-winning actor appears in a spot for the International Energy Agency promoting the Make My Money Matter Campaign, which exposes UK pension fund ties to the fossil fuel industry.
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- Agency Lucky Generals/London
- Production Company Somesuch
- Director Raine Allen-Miller
- Creative Founder Danny Brooke-Taylor
- Producer Emma Fasson
- Producer Elly Camisa
- Executive Producer Chris Watling
- Production Manager Patch Wadsworth
In its latest work for Richard Curtis’ Make My Money Matter Campaign, Lucky Generals helps turn Olivia Colman into ‘Oblivia Coalmine’, a latex-clad, potty-mouthed CEO of a fossil fuel company financed by UK pension holders.
Directed by Raine Allen-Miller through Somesuch, the slick film sees Colman relish the role of smug, condescending oil exec thanking viewers for their generosity in unwittingly giving their pension funds to help them enjoy bumper profits. As she raises a glass of oily champagne as a toast, she spills a drop eliciting a furious, “fracking hell”.
New public polling shows that just 19 per cent of UK pension holders support their scheme investing in oil and gas, compared to two-thirds who support their pension investing in renewables. Yet, despite this, not one UK pension scheme has committed to stopping finance for fossil fuel expansion.
Richard Curtis, Co-Founder of Make My Money Matter, said: “I’ve seen some dark, dystopian characters in my career, and that doesn’t even include Hugh Grant in Love Actually. But I think Oblivia Coalmine is right up there with the worst. At Make My Money Matter, we hope this sinister performance will highlight a more serious issue – that billions of pounds of our hard-earned pensions are driving the climate crisis."
Olivia Colman commented: "I hope everyone who sees this ad realises the shocking - but unintended - impacts of our pensions and makes their money matter. It really is one of the most powerful things we can all do to protect the planet.”