IKEA finds beautiful possibilities on little worlds

There's such a reassuring, lullaby-like feel to this gorgeously realised new spot for IKEA that you might not even clock the fact that it's, essentially, about saving the planet before the doomsday clock strikes 12.

Instead, Rethink Canada's heartwarming Our Little World focuses on the small changes many of us can make to ensure we don't over-consume and under-appreciate the big ol' world we all live on.

Bringing to life idyllic vignettes in delightfully designed little spheres, Scouts Honour's Mark Zibert and the impressive team at a52 not only conjure up adorable orbs of life, but also bring the campaign's message across with delicacy and class.