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Arsenal FC – This Is Home

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adidas's new campaign for the 2019/20 Arsenal kit features players past and present such as Ian Wright, Tony Adams, Mesut Ozil, Vivianna Miedema and Mattéo Guendouzi, alongside fans including Idris Elba. 

Called, This is Home, the stars of the film highlight how at home in London - and at Arsenal - they feel, even taking on the North London accents of real Arsenal fans. The film forms part of a fully integrated campaign that launches the new adidas kit and marks the start of the partnership between adidas and the club.

Launched this week, the hero film, which was created by Iris London and directed by Rollo Jackson through Somesuch, goes live across adidas, Arsenal and several player and celebrity channels. The film is supported by an out of home tube takeover in London (Highbury & Islington, Camden & Kings Cross), as well as a range of retail and social assets. 

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