Idris Elba stars in new adidas spot for Arsenal kit
Elba stars alongside current and former Arsenal players as they launch the new kit for the upcoming season.
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Credits
powered by
- Agency iris Worldwide/London
- Production Company Somesuch
- Director Rollo Jackson
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Credits
powered by
- Agency iris Worldwide/London
- Production Company Somesuch
- Director Rollo Jackson
- Creative Director Henry Scotland
- Creative Director Rachid Ahouiyek
- Executive Producer Michael Hanney
- Producer Nadia Black
- Editing Whitehouse Post/London
- Post Production Electric Theatre Collective
- Sound Design Grand Central Recording Studios
- Executive Producer Shion Hayasaka
- Producer Charlie Lodder
- Editor Ryan Boucher
- Grade Luke Morrison
- Flame Iain Murray
- Post Producer Antonia Vlasto
- Sound Designer Gary Turnbull
- Sound Producer Sarah King
- Creative Jonny Marsh
- Creative Charlie Parker
- Talent Idris Elba
- Talent Ian Wright
- Talent Mesut Ozil
Credits
powered by
- Agency iris Worldwide/London
- Production Company Somesuch
- Director Rollo Jackson
- Creative Director Henry Scotland
- Creative Director Rachid Ahouiyek
- Executive Producer Michael Hanney
- Producer Nadia Black
- Editing Whitehouse Post/London
- Post Production Electric Theatre Collective
- Sound Design Grand Central Recording Studios
- Executive Producer Shion Hayasaka
- Producer Charlie Lodder
- Editor Ryan Boucher
- Grade Luke Morrison
- Flame Iain Murray
- Post Producer Antonia Vlasto
- Sound Designer Gary Turnbull
- Sound Producer Sarah King
- Creative Jonny Marsh
- Creative Charlie Parker
- Talent Idris Elba
- Talent Ian Wright
- Talent Mesut Ozil
adidas's new campaign for the 2019/20 Arsenal kit features players past and present such as Ian Wright, Tony Adams, Mesut Ozil, Vivianna Miedema and Mattéo Guendouzi, alongside fans including Idris Elba.
Called, This is Home, the stars of the film highlight how at home in London - and at Arsenal - they feel, even taking on the North London accents of real Arsenal fans. The film forms part of a fully integrated campaign that launches the new adidas kit and marks the start of the partnership between adidas and the club.
Launched this week, the hero film, which was created by Iris London and directed by Rollo Jackson through Somesuch, goes live across adidas, Arsenal and several player and celebrity channels. The film is supported by an out of home tube takeover in London (Highbury & Islington, Camden & Kings Cross), as well as a range of retail and social assets.
