Kia's branded shorts aim for an emotional connection

Called Journeys That Matter and created by Innocean Worldwide London, this new campaign consists of three short dramas of between 10 and 15 minutes, each designed to create an emotional connection between the viewer and the Kia brand.

The first film, called Unsaid [above], is directed by Ben Falk, stars James Hillier and focuses on an architect son taking his estranged mother on a long and difficult journey. A second film, called Mudlumps, will debut in September, while a third is still in production. The first two films are written by News UK's in-house Content Director for Bridge Studio, Darren Smith.

Accompanying the films are TV Commercials created exclusively for Sky and a series of native content across The Times, The Sunday Times and driving.co.uk, including interviews with people who have been on emotional journeys, and a partnership campaign across YouTube and social media.