Hyundai’s hearing fail hilarity
INNOCEAN UK’s new campaign features not-so-smartphone searches for the South Korean auto brand that get lost in translation.
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Credits
powered by
- Agency Innocean Worldwide/London
- Production Company Familia
- Director Jeroen Mol
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Credits
powered by
- Agency Innocean Worldwide/London
- Production Company Familia
- Director Jeroen Mol
Credits
powered by
- Agency Innocean Worldwide/London
- Production Company Familia
- Director Jeroen Mol
Directed by Jeroen Mol through Familia, the film New Dawn sees potential buyers of the new IONIQ 5 directed to random erroneous locations while seeking Hyundai showrooms.
Their hard of hearing voice assistants see them confused when they arrive at Hawaiian Tie shops, high-end pie stalls, a hair salon called High n Dye and a highland pub.
With the message that the brand has undergone a transformation through innovation and leadership in electrification, the film paves the way for Hyundai’s shift from the anglicised pronunciation of ‘Hy-un-dai’ to a global pronunciation that sounds more like ‘(h)yoon-day’.
