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British Airways – Lobster

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Despite the fact that not taking a holiday is literally proven to kill us sooner, a new survey commissioned by British Airways Holidays with YouGov Plc.reveals that 50% of UK working adults don’t take their full annual leave. 

With this in mind, British Airways Holidays have launched three comedic new spots, created by Uncommon through Anonymous Content, urging Brits to take their vacations more seriously. 

Despite their humorous tone, the spots share an important message: that holidays are more than a luxury, and we should all prioritise taking time away for our wellbeing.

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