Aviva’s transforming town
The insurance company launches an exciting new campaign utilising creative VFX to show how good it can feel to solve the puzzle that is our personal finance.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Nexus Studios/UK
- Director Mischa Rozema
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Nexus Studios/UK
- Director Mischa Rozema
- Production Services LS Productions
- Editing tenthree
- Post Production/VFX/CGI Untold Studios
- Music Theodore
- Sound Factory Studios/London
- Executive Producer Mike Bell
- Producer Julia Fetterman
- DP Adam Scarth
- Production Designer Damien Creagh
- Design King Henry Design
- Producer Marii Stoltsen
- Editor Stephen Dunne
- Executive Producer Ian Berry / (Executive Producer)
- Producer Nathan Hoad
- VFX Supervisor Sam Driscoll
- VFX Supervisor Chris Reading
- Colorist Julien Alary
- Creative Director/Founder/Sound Designer Anthony Moore
- Art Director Paul Knott
- Chief Creative Officer Richard Brim
- Copywriter Tim Vance
- Creative Director Richard McGrann
- Creative Director Andy Clough
- Managing Partner Mike Stern
- Producer Mary Fostiropoulos
- Producer Rebecca Mcclelland
Credits
powered by
- Agency adam&eveDDB/London
- Production Company Nexus Studios/UK
- Director Mischa Rozema
- Production Services LS Productions
- Editing tenthree
- Post Production/VFX/CGI Untold Studios
- Music Theodore
- Sound Factory Studios/London
- Executive Producer Mike Bell
- Producer Julia Fetterman
- DP Adam Scarth
- Production Designer Damien Creagh
- Design King Henry Design
- Producer Marii Stoltsen
- Editor Stephen Dunne
- Executive Producer Ian Berry / (Executive Producer)
- Producer Nathan Hoad
- VFX Supervisor Sam Driscoll
- VFX Supervisor Chris Reading
- Colorist Julien Alary
- Creative Director/Founder/Sound Designer Anthony Moore
- Art Director Paul Knott
- Chief Creative Officer Richard Brim
- Copywriter Tim Vance
- Creative Director Richard McGrann
- Creative Director Andy Clough
- Managing Partner Mike Stern
- Producer Mary Fostiropoulos
- Producer Rebecca Mcclelland
This fun and visually striking campaign, created by adam&eveDDB through Nexus Studios, is inspired by the idea that our finances can often be a source of stress and confusion, but with British insurance brand Aviva, solving them can be satisfying and rewarding, just like a puzzle.
With direction from Mischa Rozema and CGI built by Untold Studios, Make it Click draws from the visual world of puzzles to represent the complexities of finance. With clever, colourful VFX, we are taken on a journey through a town, where the buildings and cars shift and transform like Rubik’s Cubes, whilst its perplexed residents try to put the pieces back together.
Paired with an upbeat VO, the visuals demonstrate how, with guidance from Aviva, the complicated world of financial services can be made simple and concise, and financial complexities can click into place.
