Tito’s dry humour
The vodka brand's droll spot features Martha Stewart demonstrating how un-drunk booze can be used to turn Dry January into DIY January.
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Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company Classified Pictures
- Director Gavin Bellour
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Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company Classified Pictures
- Director Gavin Bellour
- Post Production/VFX The Mill/New York
- Music Overcoast Music & Sound
- DP Luca Fantini | (DP)
- Senior Executive Producer Mandy Harris
- Executive Producer Alexandra Lubrano
- Associate Producer Hayley Savage
- Colorist Ashley Woods
- Executive Producer JL Hodges
- Sound Matt Whitworth
- Animator Emily Kundrot
- Creative Lillian O'Connor
- Creative Brett Simone
- Creative Director Liz Delp
- Creative Director Vahbiz Engineer
- Editor Ben Surber
- Executive Creative Director Nick Kaplan
- Executive Creative Director/Founder Charles Hodges
- Executive Producer Jason Sheldon
- Executive Producer Whitney Green
- Music Supervisor Cam DiNunzio
- Music Supervisor Casey Wheeler
- Producer Danny Ryan
- Producer Rob Rosko
- Talent Martha Stewart
Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company Classified Pictures
- Director Gavin Bellour
- Post Production/VFX The Mill/New York
- Music Overcoast Music & Sound
- DP Luca Fantini | (DP)
- Senior Executive Producer Mandy Harris
- Executive Producer Alexandra Lubrano
- Associate Producer Hayley Savage
- Colorist Ashley Woods
- Executive Producer JL Hodges
- Sound Matt Whitworth
- Animator Emily Kundrot
- Creative Lillian O'Connor
- Creative Brett Simone
- Creative Director Liz Delp
- Creative Director Vahbiz Engineer
- Editor Ben Surber
- Executive Creative Director Nick Kaplan
- Executive Creative Director/Founder Charles Hodges
- Executive Producer Jason Sheldon
- Executive Producer Whitney Green
- Music Supervisor Cam DiNunzio
- Music Supervisor Casey Wheeler
- Producer Danny Ryan
- Producer Rob Rosko
- Talent Martha Stewart
If you’ve decided to desiccate your January – which incidentally isn’t an excuse to spend a month downing only dry martinis, dry white wine or dry cider – this amusing ad may raise a cheer.
Created by Arts & Letters and directed by Gavin Bellour through Classified Pictures, the film features the DIY queen and lifestyle expert explaining how Tito’s Handmade Vodka can come in handy with everyday household tasks.
The whimsical montage follows Stewart as she repurposes vodka as a cleaning fluid, a flavour enhancer for pasta sauce (add liberally), a preservative for fresh flowers and even a deodoriser for pongy boots. Ultimately, the video ends on Martha clutching a martini glass and having a little swear.
The multi-faceted campaign includes various limited-edition DIY January bottle-topper attachments for those that want to try out the tasks for themselves.
A sober note: net proceeds from all gadget sales go to a choice of non-profit good causes that the brand has teamed up with.
