HSBC aims to break the cycle
The fight faced by those with no fixed address is highlighted in this new campaign for HSBC UK.
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Credits
powered by
- Agency Wunderman Thompson/London
- Production Company Knucklehead
- Director Siri Bunford
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Credits
powered by
- Agency Wunderman Thompson/London
- Production Company Knucklehead
- Director Siri Bunford
- Editor Adam Rudd
- Sound Designer Munzie Thind
- Executive Creative Director Tom Drew
- Creative Director Mike Watson
- Creative Craig Hunt
- Creative James Humphreys
- Producer Sonny Botero
- Producer Matthew Brown
- Production Manager Cat Irving
- DP Christopher Sabogal
- Production Designer Tom Wales
- Colorist Matthieu Toullet
Credits
powered by
- Agency Wunderman Thompson/London
- Production Company Knucklehead
- Director Siri Bunford
- Editor Adam Rudd
- Sound Designer Munzie Thind
- Executive Creative Director Tom Drew
- Creative Director Mike Watson
- Creative Craig Hunt
- Creative James Humphreys
- Producer Sonny Botero
- Producer Matthew Brown
- Production Manager Cat Irving
- DP Christopher Sabogal
- Production Designer Tom Wales
- Colorist Matthieu Toullet
A new campaign for HSBC highlights the struggles those who are experiencing homelessness face when they are not able to access the financial system.
Created by Wunderman Thompson London and directed by Siri Bunford through Knucklehead, the spot, called Vicious Circle, follows on from previous work the agency has developed to promote HSBC UK’s No Fixed Address Service and its partnership with Shelter, aiming to increase awareness of HSBC’s offering for those without a fixed address.
The 60-second spot is a simply staged but effective demonstration of the vicious circle that people who are homeless get trapped in; not having a fixed address makes it difficult to get a bank account, difficult to get a job, and difficult to get access to benefits.
"The creative execution conveys the isolation and futility that many feel if they are denied a bank account simply through having no fixed address," said Mike Watson, Wunderman Thompson Creative Director. "The stripped back execution aims to convey, powerfully, the emotions that this situation can bring about.”
